All things SEO for Fun and Profit
Search Engine Optimization means creating a site that both people and machines love.
People love a site when the benefits of the site pay off for them.
Search Engines love the sites when the benefits of the site pay off for them. How are these similar?
Well, people go to a site if it delivers content, products or services to them, quickly and easily.
People use a search engine if it delivers content, products or services to them, quickly and easily.
People don't go back to a Website that doesn't provide benefits, and provide them fast.
People don't go back to a search engine that doesn't provide benefits, and provide them fast.
So, sites that provide the right kind of content is what make money for the search engines.
If you have great content, the search engines want to find you.
Optimazion just means making sure that the search engine spiders can find everything that they need when they arrive at your site.
What are the Important Search Engines
There are three important search engines...
There are others, but if you concentrate on optimizing for these three, you will do just fine.
Remember the “80 / 20 Rule”, and don't spend your valuable time trying to squeeze out the last drop of traffic by optimizing every word on your site. Instead, create more content, or create another site.