SEO Products:
There are a lot of SEO Product marketers that want to sell you software, access to link farms, and other schemes.
But, you are too intelligent to fall for their "honey-dipped seductions."
You will stick with creating solid, valuable content that is just what visitors to your site want to know about.
You will make your site at least 30 pages long, and allow a natural SEO process to develop.
Of course, you will take care of a lot of details, which means editing through your site with multiple passes.
Multiple pass editing means that you take one SEOidea or focused SEO principle, and optimize for that.
Then, you take the next principle, and optimize for that. This is the reason that SEO takes so long, the reason why SEO is never ending, and the reason that paying a professional SEO "expert" costs so much.
SEO Products
How do you know what to do to improve the search engine rankings of your pages?
Answer: You study the various SEO Products, and take the recommendations that you find with a "a sliver of a grain of salt".
But remember, products that are available at no cost may be expensive.
Products that waste your time, products that get your site banned from search engines, and products that aggravate your site's visitors are very expensive.
So, run from any product that claims to bring you SEO success overnight.
Times Change
And remember, search engines constantly update their ranking algorithms. Search engines catch on to the tricks, eventually. But your visitors catch on moments after they arrive at your site.
Use these products and you will bring happy visitors to your content and information-rich site.
Everyone will be happy, and visitors will return because you satisfied a need that they had.
In the long run, top-quality content is the sweetest search engine bait that you can provide.