SEO Design: Site Planning and Design that Increases Website Traffic
Designing your site so that visitors are drawn to it is the dream of all Webmasters.
Your site must be attractive enough so that visitors think that it is professional. But, your site does not have to be beautiful and elegant.
Your site must be well written, but does not have to win literary awards.
Your site must satisfy a need, and visitors judge your site by how well you help them, by how well you solve their problems, by how easy it was for them to find what they wanted.
Discovering what Visitors Want is the First Step in Website Design
Most SEO advocates suggest that you search for key words first before designing a site. Then, you just create a site that is optimized around those key words. These folks leave a string of sites that litter the Net with little benefit other than attracting visitors who will "click off" the site. Of course, the people who build this kind of site want that click because that is how they make money from the site.
Getting money from these clicks is the only reason that these folks built these sites. And, when the search engines change their algorithms, these sites become worthless.
The design process that SiteBuilder SEO advocates is one where the content of the site adds something to the knowledge and service value of the Internet.
More information about site design can be found on the SiteBuilder Suite site design tutorials.